Africa Digital Media Academy

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Welcome to the Africa Digital Media Academy. This new vocational training program is the first of its kind in Africa, providing students with the skills necessary to work in all areas of the digital media industry. The ADMA is dedicated to preparing people to work with the same degree of talent and resources as anywhere else in the world. It educates and prepares Rwandan students at many age levels for production work in the video, visual effects and 3D areas, not just for film and TV, but for all industries from education to tourism, that need and use digital media.

The ADMA is born of a partnership between the Workforce Development Authority and the Pixel Corps, a company based in California with over 10 years experience preparing people to work in all aspects of digital media. It combines live, hands-on learning in the computer lab and production studio, with distance learning from new media, film and television experts in the U.S.


The ADMA will be evolving over time. Phase One began in March 2012 with the opening of its first computer lab at the E-ICT Integrated Training Center opposite the SORAS head office in Kigali. It features 20 state-of-the-art iMac computers, complemented by expert teachers and curricula. Students will begin with training on Adobe Photoshop, Final Cut Pro X, Motion and Cinema 4D. Later sessions will cover topics such as compositing, motion capture, match moving, 3D animation and more.

Instruction is based on video tutorials, allowing students to proceed at their own pace with support from the instructors. Each week will feature three afternoon and evening sessions on Tuesdays, Wednesdays and Thursdays from 2-5pm and 6-9pm. Open lab is also available mornings, Mondays and Fridays.

The emphasis will be on student collaboration and community as the foundation for effective learning.  The weekly participation requirement for studentswill be 20 hours. Students failing to complete the minimum requirements will be excused from the program.

Phase Two, which is planned for 2013, will include the introduction of the academy's first greenscreen studio. Details will be published here as they are confirmed. 

The ADMA, Pixel Corps and WDA are grateful for the support of this new program by the following companies: Autodesk,  Luxology, Maxon USA, Imagineer Systems, Ripple Training, Video2Brain, Monitors in Motion and Apple Computer.

Click here to fill the application form